WHAT IS A LOGLINE?
Every film, commercial or television show before it is produced, is assessed by its Logline.
A Logline is one sentence that distills what the project is about, who it is for and why we need it.
Loglines provide consistency and clarify the language and tone you will use to engage with your audience and the best platform(s) to connect with them.
eg... Tik Tok clips require a different style to a LinkedIn instructional video.
GIVE ME AN EXAMPLE:
A simple Logline you can draft for yourself is: WHO - WHAT - AUDIENCE
I am… (name)… I/we…. (service)…. for…. (audience)
ie: Black Bulb Creative is a bespoke production company for Thought Leaders and Industry Professionals.
Pro tip: Your Logline should be understandable to a stranger that knows nothing about you.